Senior / Lead Product Designer & Design Engineer
I'm a product partner who also ships code. I take messy, fast-built products and make them feel simple and native, handling everything from research and visual design to the frontend that brings it to life.
Design leadership from zero: merged scattered apps into one through a rebuilt information architecture, then designed a subscription and its post-signup engagement loop to grow steady revenue.
+15% participants per raffle · 8% subscription growth held for three months · +10% players returning for the next raffle
Read the caseRedesigned a complex, developer-first wallet into a retail product, on a hand-built modular design system that made holding money feel safe.
+9% onboarding completion · +7% Safes created · +13% executed transactions · 1,000+ design system Figma copies in month one
Read the caseRan deep in-person research to rebuild a real estate team's internal tools, so everyday work moved faster.
18→32% user satisfaction across the platform · 75% first-round design approval
Read the caseBefore the big products, the small ones: studios in Ukraine, a year at ECAL in Lausanne, and a lot of first drafts.
See the early workThe next chapter is open. Working on something complex and human? Tell me about it
A system's real job is to get people working together. Marketing, business and engineering build from the same pieces, instead of each team going its own way.
The most useful things I know came from sitting in the room while someone did their job, not from asking them to describe it later.
I write down what worked and what did not. Failures teach a team as much as wins, and they stop us repeating them.
Claude Code, Cursor and Figma Make are part of my day. They move time from production to thinking, where it belongs.