McMakler Website
McMakler Website
McMakler Website
Description
Description
While primarily focusing on product design, I enjoy switching to web design to broaden my skill set. To gain more experience, I volunteered to collaborate with the newly hired Art Director and Head of Marketing on the company's new website.
While primarily focusing on product design, I enjoy switching to web design to broaden my skill set. To gain more experience, I volunteered to collaborate with the newly hired Art Director and Head of Marketing on the company's new website.
Read- 3min
Read- 3min
Client
Client
McMakler
McMakler
Year
Year
2020
2020
Category
Category
Enterprise Tools
Enterprise Tools
My contribution
My contribution
Company Website
0.0 Disclaimer
Due to NDA contract agreements, I was not permitted to record, reproduce, or showcase the final developed version of the applications. Only select recordings and design-oriented files were approved for display in this portfolio case.
The designs presented here are solely for the purpose of demonstrating my skills as a designer and the processes involved in creating these solutions.
If you are a representative of a competitor company, I kindly ask you to respect the intellectual property of McMakler and refrain from using any information displayed here for competitive purposes.
Due to NDA contract agreements, I was not permitted to record, reproduce, or showcase the final developed version of the applications. Only select recordings and design-oriented files were approved for display in this portfolio case.
The designs presented here are solely for the purpose of demonstrating my skills as a designer and the processes involved in creating these solutions.
If you are a representative of a competitor company, I kindly ask you to respect the intellectual property of McMakler and refrain from using any information displayed here for competitive purposes.
0.1 Design interations.
0.1 Design interations.
While the Art Director and Marketing Team worked on the company's new brand book, I collaborated with the Head of Marketing through live design sessions and brainstorming to shape the website’s content.
Goals
Find a way to engage users in key flows, such as property searches, price evaluations, and lead generation for the sales team.
Establishing trust and professionalism to reinforce the company’s credibility.
Audience
(Buyers) First-Time Homebuyers
Young professionals & families (25-45 years old)
Middle-class individuals seeking long-term investments
(Sellers) Individual Homeowners
Many older homeowners selling large houses to move to smaller flats
Private owners selling due to relocation, financial changes, or downsizing
Constraints
Simple & Adaptive Design
A CMS should make the website easy to manage and allow marketing teams to update content without breaking design consistency.
Minimalist & Readable
The design should prioritize clarity and ease of use, especially for senior sellers.
While the Art Director and Marketing Team worked on the company's new brand book, I collaborated with the Head of Marketing through live design sessions and brainstorming to shape the website’s content.
Goals
Find a way to engage users in key flows, such as property searches, price evaluations, and lead generation for the sales team.
Establishing trust and professionalism to reinforce the company’s credibility.
Audience
(Buyers) First-Time Homebuyers
Young professionals & families (25-45 years old)
(Sellers) Individual Homeowners
Many older homeowners selling large houses to move to smaller flats
Private owners selling due to relocation, financial changes, or downsizing
Constraints
Simple & Adaptive Design
A CMS should make the website easy to manage and allow marketing teams to update content without breaking design consistency.
Minimalist & Readable
The design should prioritize clarity and ease of use, especially for senior sellers.
0.2 UI Kit＆Results
Design Decisions
Focused Call-to-Actions (CTAs)
Centered the design around property evaluation CTAs, supported by an image representing the primary target group—older homeowners, who are key users for this flow.Highlighting Company Expertise
Emphasized the company’s experience by showcasing impressive statistics and achievements.
Guiding Through the Process
Clearly outlined the steps of the property selling journey to set expectations and build confidence.Building Trust
Featured positive customer reviews to reinforce credibility and trust.
After refining design iterations, I presented three key concepts to stakeholders, . We moved forward with the updated branding, and I designed a modular set of CMS-compatible blocks to support SEO and scalable content management.
Handoff
To ensure consistency, I created a UI kit as a foundation for future designs.
Since the website’s launch in 2020, its design has evolved, with maintenance transitioning to the marketing and development teams.
This project reinforced my expertise in scalable design systems, branding integration, and cross-functional collaboration.
Note: The current version of the website has been updated since my contribution.
Design Decisions
Focused Call-to-Actions (CTAs)
Centered the design around property evaluation CTAs, supported by an image representing the primary target group—older homeowners, who are key users for this flow.Highlighting Company Expertise
Emphasized the company’s experience by showcasing impressive statistics and achievements.
Guiding Through the Process
Clearly outlined the steps of the property selling journey to set expectations and build confidence.Building Trust
Featured positive customer reviews to reinforce credibility and trust.
After refining design iterations, I presented three key concepts to stakeholders, . We moved forward with the updated branding, and I designed a modular set of CMS-compatible blocks to support SEO and scalable content management.
Handoff
To ensure consistency, I created a UI kit as a foundation for future designs.
Since the website’s launch in 2020, its design has evolved, with maintenance transitioning to the marketing and development teams.
This project reinforced my expertise in scalable design systems, branding integration, and cross-functional collaboration.
Note: The current version of the website has been updated since my contribution.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.