Safe.global Pages
Safe.global Pages
Safe.global Pages
Description
Description
Another significant part of my contribution as a member of the design team was shaping the company's visual language and supporting ecosystem initiatives. These projects allowed me to explore my creativity and actively contribute to defining the visual identity of the Safe brand.
Client
Client
Safe.Global
Safe.Global
Year
Year
2021-2024
2021-2024
Category
Category
Website
Website
My contribution
My contribution
Website pages, Promo Landing Pages
0.0 Disclaimer
Due to NDA contract agreements, the designs presented here are solely to demonstrate my skills as a designer and the processes involved in creating these solutions.
If you are a representative of a competitor company, please respect Safe. Global's intellectual property and refrain from using any information displayed here for competitive purposes.
Due to NDA contract agreements, I was not permitted to record, reproduce, or showcase the final developed version of the applications. Only select recordings and design-oriented files were approved for display in this portfolio case.
The designs presented here are solely for the purpose of demonstrating my skills as a designer and the processes involved in creating these solutions.
If you are a representative of a competitor company, I kindly ask you to respect the intellectual property of McMakler and refrain from using any information displayed here for competitive purposes.
Safe Wallet
In addition to working on the Safe Wallet product, I aimed to promote it effectively through the wallet landing page. The initial version of the page, created shortly after the global Safe redesign, did not drive engagement. To address this, I collaborated with the Wallet Marketing Lead to design an improved, more advanced version of the page, focusing on clearer messaging and a more engaging user experience.
Goals
Create a more engaging and conversion-focused wallet landing page that effectively communicates the value of the Safe Wallet, draws in users, and supports marketing efforts to drive product adoption.
Audience
Individual Contributors
High-net-worth individuals (HNWIs).
Crypto Collectors & NFT Investors.
Freelancers & Contractors.
Developers & Builders.
Organizations
DAOs (Decentralized Autonomous Organizations).
Web3 Startups & Projects.
Venture Funds & Institutional Investors.
Grant Programs & Community Funds.
DeFi Protocol Teams.
While the Art Director and Marketing Team worked on the company's new brand book, I collaborated with the Head of Marketing through live design sessions and brainstorming to shape the website’s content.
Goals
Find a way to engage users in key flows, such as property searches, price evaluations, and lead generation for the sales team.
Establishing trust and professionalism to reinforce the company’s credibility.
Audience
(Buyers) First-Time Homebuyers
Young professionals & families (25-45 years old)
(Sellers) Individual Homeowners
Many older homeowners selling large houses to move to smaller flats
Private owners selling due to relocation, financial changes, or downsizing
Constraints
Simple & Adaptive Design
A CMS should make the website easy to manage and allow marketing teams to update content without breaking design consistency.
Minimalist & Readable
The design should prioritize clarity and ease of use, especially for senior sellers.
Data Room
Another marketing initiative aimed to showcase Safe’s high-performance metrics. To bring this concept to life, I collaborated with a freelance developer to create a visually impactful presentation. When working with a team of diverse contributors, I prioritize open collaboration—encouraging everyone to share ideas and actively contribute. I believe great design emerges not from a single vision but from the collective creativity of the team.
Goals
Create a visually compelling and informative landing page that highlights Safe's performance metrics, ecosystem growth, and key achievements. The page should effectively communicate value to investors, partners, and ecosystem builders while maintaining brand consistency
Audience
Investors & Venture Capitalists
Press & Media Outlets
Ecosystem Partners & Collaborators
Industry Analysts & Researchers
Potential Customers
Design Decisions
Focused Call-to-Actions (CTAs)
Centered the design around property evaluation CTAs, supported by an image representing the primary target group—older homeowners, who are key users for this flow.Highlighting Company Expertise
Emphasized the company’s experience by showcasing impressive statistics and achievements.
Guiding Through the Process
Clearly outlined the steps of the property selling journey to set expectations and build confidence.Building Trust
Featured positive customer reviews to reinforce credibility and trust.
After refining design iterations, I presented three key concepts to stakeholders, . We moved forward with the updated branding, and I designed a modular set of CMS-compatible blocks to support SEO and scalable content management.
Handoff
To ensure consistency, I created a UI kit as a foundation for future designs.
Since the website’s launch in 2020, its design has evolved, with maintenance transitioning to the marketing and development teams.
This project reinforced my expertise in scalable design systems, branding integration, and cross-functional collaboration.
Note: The current version of the website has been updated since my contribution.
SafeCon2
Safe engages with the ecosystem is through Safe{Con}, its flagship smart account conference. At Safe{Con}, the team shares achievements invites partners, showcases collaborations, and facilitates discussions on accelerating the transition to smart accounts and self-custodial solutions.
Process
In collaboration with the graphic designer, we developed a mood board and defined a visual narrative that is both stylish and reflective of the Safe brand. We incorporated the signature Corebin robot as a recurring mascot.
Constraints
Design an easy-to-update, flexible layout to accommodate changes in the event structure without compromising the design.
Prioritized a fast page release by building the site using Framer, enabling quick iterations and seamless updates.
Design Decisions
Focused Call-to-Actions (CTAs)
Centered the design around property evaluation CTAs, supported by an image representing the primary target group—older homeowners, who are key users for this flow.Highlighting Company Expertise
Emphasized the company’s experience by showcasing impressive statistics and achievements.
Guiding Through the Process
Clearly outlined the steps of the property selling journey to set expectations and build confidence.Building Trust
Featured positive customer reviews to reinforce credibility and trust.
After refining design iterations, I presented three key concepts to stakeholders, . We moved forward with the updated branding, and I designed a modular set of CMS-compatible blocks to support SEO and scalable content management.
Handoff
To ensure consistency, I created a UI kit as a foundation for future designs.
Since the website’s launch in 2020, its design has evolved, with maintenance transitioning to the marketing and development teams.
This project reinforced my expertise in scalable design systems, branding integration, and cross-functional collaboration.
Note: The current version of the website has been updated since my contribution.
Safenet
With the ever-evolving blockchain ecosystem, Safe continues to propose new ways to optimize the on-chain experience, aligning with its motto: 'Moving the World's GDP onchain.' To promote one of these initiatives, SafeNet, I collaborated with Safe's President to design a promotional landing page that highlights its value and impact within the Safe ecosystem.
Goal
Create an engaging and informative page that effectively communicates Safenet's mission to move the world's GDP on-chain. The page should clearly explain SafeNet's features—such as instant cross-chain transactions, execution guarantees, and unified balances—while highlighting its benefits to users and the broader blockchain ecosystem.
Process
We collaborated with an external design studio to craft a compelling visual narrative and produce a promo video for the event. Using the available assets, I iterated on multiple design versions and facilitated internal testing sessions with team members from Marketing, Data, and Ecosystem teams. By gathering their feedback, I refined the page design and messaging to ensure it effectively communicated SafeNet's value and resonated with our target audience.
Design Decisions
Focused Call-to-Actions (CTAs)
Centered the design around property evaluation CTAs, supported by an image representing the primary target group—older homeowners, who are key users for this flow.Highlighting Company Expertise
Emphasized the company’s experience by showcasing impressive statistics and achievements.
Guiding Through the Process
Clearly outlined the steps of the property selling journey to set expectations and build confidence.Building Trust
Featured positive customer reviews to reinforce credibility and trust.
After refining design iterations, I presented three key concepts to stakeholders, . We moved forward with the updated branding, and I designed a modular set of CMS-compatible blocks to support SEO and scalable content management.
Handoff
To ensure consistency, I created a UI kit as a foundation for future designs.
Since the website’s launch in 2020, its design has evolved, with maintenance transitioning to the marketing and development teams.
This project reinforced my expertise in scalable design systems, branding integration, and cross-functional collaboration.
Note: The current version of the website has been updated since my contribution.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.