Growing Products
with thoughtful Design

Growing Products with thoughtful Design

Growing

Products with thoughtful Design

Heeei! I'm Lila, a senior product designer focused on Blockchain, Fintech, SaaS and AI . I design scalable products that drive retention and efficiency by simplifying complex systems.

With 9 years of experience across end-to-end UX/UI, user research, and design systems, I help products grow thoughtfully - aligning user needs with business goals.

Latest case studies

Refining a complex smart contract wallet to boost adoption and ensure scalability over time

Safe.global - Multisignature Smart Contract Wallet

Modular Smart Contract Wallet

Token Launch Support Apps

Growth Oriented Design

Design System from 0 to 1

Refining a complex smart contract wallet to boost adoption and ensure scalability over time

2021 - 2024

Designed landing pages to elevate brand, clarify product value, and align visual language.

Safe.global - Visual Marketing Assistance

Brand Support

Data visualisation

Cross-team art direction (brand & dev)

No code development - Framer

Refining a complex smart contract wallet to boost adoption and ensure scalability over time

2021 - 2024

Optimized sales workflows to enhance internal efficiency and increased team satisfaction by 14%

SaaS/Internal tooling - McMakler

In-Person UX Research Testing

Lean UX

System Thinking

Sales Flow Optimization

Refining a complex smart contract wallet to boost adoption and ensure scalability over time

2021 - 2024

My design practices

UX Research

To understand user behavior and design solutions that truly resonate, I use quantitative techniques like surveys, A/B testing, analytics tools (Google Analytics, Hotjar,) and qualitative methods like user interviews, usability testing, and field studies.

Design KPIs

I believe that a product design's success is all about its impact. That's why I implement tracking of design KPIs, such as user satisfaction, how quickly people can complete tasks, how many new users we need to attract. This allows me to identify areas for improvement and iterate on designs.

I believe that the success of a product design is all about its impact. That's why I implement tracking of design KPIs, for example like user satisfaction or how quickly people can complete tasks. This allows me to identify areas for improvement and iterate on designs.

User-Centered Design Frameworks

User-Centered

Design Frameworks

In cross-functional teams, I like using Lean UX or techniques like the Kano Model. They help collaborate, brainstorm, and prioritize features based on what users actually need.

Effective design delivery

To streamline my workflow, I prioritize the maintenance of design systems.

This includes leveraging UI tokens, reusable blocks for landing pages, and a comprehensive library of brand assets. This ensures consistent application across marketing, product, and engineering teams. Im also proficient at no code design tools like Framer.

AI integrations

I'm interested in exploring AI integrations in product design workflows and improving decision-making. I’m particularly focused on how AI can support different stages of the design process — from streamlining user research through AI-generated insights to enhancing ideation with AI-assisted wireframes and prototypes.

Creating every day!

Besides doing UX, UI, Graphic design for the past 9 years, I love translating design and art into other creative outlets like photography, sketching, and traveling.

My art education has been a blend of traditional and modern influences.

I studied Graphic Design at a Ukrainian Business College, where I built a strong foundation in classic design principles. Later, at a Swiss School of Art, I dove into new technologies, experimenting with 3D, animation, and coding, which broadened my perspective on design.

Also, would you like to check my personally curated Spotify work playlist? 🎧

It's important to have a good rhythm while doing click click.

Since you scrolled all the way down… heiiii again! 👋

Besides doing UX and UI design for the past 9 years (yep, I started young at 19, right after college), I love translating design into other creative outlets like photography, sketching, and traveling—always chasing those inspiring moments.

My art education has been a blend of traditional and modern influences.

I studied graphic design at a Ukrainian College in Graphic Design direction, where I built a strong foundation in classic design principles. Later, at a Swiss school of art (I spent only 1 year there, as Switzerland can be expensive :( ),

I dove into new technologies, experimenting with 3D, animation, and even coding, which really broadened my perspective on design.

While you're here, why not check out my personally curated Spotify work playlist? 🎧 It’s my go-to soundtrack for getting into the creative zone!

Growing Products
with thoughtful Design

Growing Products with thoughtful Design

Growing

Products with thoughtful Design

Latest case studies

Let's Connect!

Let's Connect!

Let's Connect!